A Remarkable Brand That Gently Fights The Signs of Aging
Cosmetics 27, A Reparative Powerhouse Fueled By Centella Asiatica
Anti-aging skincare holds the largest segment of the global skincare market, taking up to 45% of market share. And it’s no wonder, as it’s something we start worrying about before the signs even show. But the term “anti-aging” can’t be literal, not even for Dorian Grey. So what does it really mean to treat aging, and how can it be done?
There are multiple philosophies to treating the effects of skin aging. As aging fundamentally begins with the decline in ATP (our bodies’ chemical energy source), some practitioners like to go to the source and attempt to improve mitochondrial function to slow the body’s aging process altogether. Others use ingredients and treatments that override the skin’s processes or create injury to force the skin into repair mode. And some provide support to the skin, using ingredients like Centella Asiatica, working to preserve the skin’s innate capacity to heal.
Cosmetics 27 (C27) adheres to that last philosophy. Their entire inspiration is centered around physiological healing mechanisms and formulating products to support the skin’s biological functions. The skin, as with the rest of the body, has repair mechanisms in place to keep things functioning smoothly. Some tissues renew in a day or two, and others take months to repair. The epidermis (outer layer of the skin) renews every 27 days. C27 calls the skin’s ability to repair its ‘Biological Intelligence’.
Founded by a pharmacist trained in botany and medicinal plants, the core ingredient across the C27 line is Centella Asiatica. Centella Asiatica is an Asian plant that has been used for over two thousand years in Ayurvedic and Traditional Chinese Medicine. In India, it is known as a nerve cell regenerator that enhances concentration and memory. It is also considered the plant of meditation by Yogi masters. Its incredible properties come from its high content of saponins and triterpenes, which stimulate collagen production, improving skin elasticity and firmness.
C27 uses several sources of Centella asiatica, from the plant extract to the latest biotech produced ingredients. The CICA-MA2® Complex concentrates purified molecules sourced exclusively from Madagascar. It is known that one of these active molecules, asiaticoside, is much more potent than crops elsewhere. The sourcing remains extremely important for C27. While the plant has long been known in folk medicine to have remarkable properties for healing, regeneration and anti-inflammation, C27 didn’t stop their research there. Michèle put her complex CICA-MA2® through several extensive and advanced clinical studies measuring key skin biomarkers.
The results proved unprecedented results and properties on skin repair and regeneration. This led to an innovation patent on hero product Baume 27. Further tests of updates to the formula proved even more benefit as they involved deeper research on skin proteome (proteins in the skin) and Collagen 17 regeneration. The formula has been proven to reverse protein oxidation, increase stem cell regeneration and strengthen barrier proteins.
If you’ve had a facial with me in the last 5 years, you’ve very likely heard me recommend Baume 27. As the cornerstone of the line, the face cream is available in two formulas, great for various skin types and climates, with the CICA-MA2 complex delivering the same incredible qualities in each.
I also adore many of their other products, like Cleanser 27, a rich balm cleanser with micronized bamboo particles, Toner 27,an ultra-light toner with the most gentle exfoliation and hydration balancing effect, Eyes 27, a lightweight cream with CICA-MA2 and kombucha to add antioxidant support, and the Essence 27,a lightweight yet deeply nourishing hydration booster.
Finish with either formula of Baume 27 (Creme Riche if you like a dense cream or Creme Legere if you prefer a gel-cream). Bonus points for the body cream, Baume 27 Creme Corps,which is completely heavenly in every single way. If you’re a fan of the supportive rather than destructive skincare philosophy, Cosmetics 27 is an essential brand to try.
Raquel xx
